Analysis on the Impact of Digital Literacy on the Entrepreneurial Activities of Peasant HouseholdsBased on the Data of China Family Panel Studies (CFPS)

Objective/Meaning The impact of digital literacy on the entrepreneurial activities of peasant households was empirically analyzed, in order to release the entrepreneurial potential of peasant households and promote the rural revitalization and development.

Methods/Procedures Based on the data of China Family Panel Studies in 2018, by taking the peasant households as the research object, the impact of digital literacy on the entrepreneurial activities of peasant households was empirically analyzed.

Results/Conclusions The study showed that: the digital literacy had the significant positive promotion on the development of entrepreneurial activities of peasant households. At the same time, this effect showed the difference characteristics among different generations, urban and rural areas and income levels. In addition, the social interaction played the key intermediary role between the digital literacy and entrepreneurial activities of peasant households. Accordingly, the ccountermeasures were put forward, including improving the educational training system of digital skills, promoting the construction of digital environment, and guiding and regulating the orderly development of informal lending.