SWOT Analysis and Countermeasures on the Ecotourism of Yong’an Longtou National Wetland Park

Using the methods of field survey research and SWOT, this paper analyzed the ecological tourism resources of Yong’an Longtou National Wetland Park in Fujian. The results showed that this park had the strengths in the aspects of wetland resource and culture, but it had the weaknesses in the degeneration of wetland and the instability of ecotourism. Last, the strategic countermeasures promoting the development of this wetland park were put forward from these aspects such as seizing the opportunities concerned by the current policy, market and society, and clearing the function of businesses, increasing the investment, adjust measures to local conditions carrying out the ecotourism.