Research on Community Participation in Tourism Development Based on Social Representation Theory

In order to promote the sustainable development of scenic area, taking Fuzhou Kuliang as an example and by using the method of semistructured interview analysis, this research finds that the representations of tourism development obtained by Kuliang community residents are positive through social interaction, media and direct experience. But the limitations of objective conditions, such as the lack of capital, related knowledge and policy supports, and the understanding insufficiency on tourism representation, lead to the local residents’ participation in rourism surfacely. In the end, based on the survey result, this paper put forward the suggestions to improve the community participation in tourism development.