Countermeasure on Promoting the Sustainable Development of Rural Tourism in Wulong Village

By using the methods of questionnaire interview and investigation, this paper discussed the existing business model of rural tourism in Wulong village, and analyzed the main existing problems including the imperfect policy, irrational layout, loose organization, shortage of funds, and lack of human resources, etc. At last, this paper put forward the countermeasures that would improve and perfect rural tourism business model in Wulong village.