Application of WeChat in Agricultural Information Dissemination in Fujian

The development of agricultural scitech change rapidly in China, scientific achievements are remarkable. However, the low transmission efficiency influences the efficacious transformation of agricultural scientific payoffs. Combined with the characteristics of rural specific environment and social economic conditions, and on the basis of the characteristics of agricultural information dissemination, this paper analyzed the advantage and the boundedness of WeChat pushing agricultural information and discussed the major measures on the construction of the new agricultural information dissemination mode based on the new medium.