Countermeasure and Market Status Analysis on Staple Black Tea in Fujian——Take the Successful Experiences of Lipton as Reference

Staple tea product caters to modern urbanite’s consumption habits, and it will dominate the tea market in the future. This paper summarized the current situation and the existing problems of black tea market in Fujian, and analyzed the successful experiences on market development of Lipton black tea. Finally, the countermeasures to promote the development of staple black tea market in Fujina were put forward.