Experiences on Tea Brand Construction in Taiwan and Its Illuminations for Fujian

Tea in Taiwan originated in Fujian, and its brand construction is distinctive. Though the tea brand in Fujian has been popularized on the domestic and international market in recent years, but it should be strengthened compared to tea brand construction in Taiwan. This paper analyzed the experiences of tea brand construction in Taiwan from five aspects such as paying attention to quality, management, market, originality and marketing, and the illuminations for Fujian were summarized from the experiences of tea brand construction in Taiwan.