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XU Dong-yi, LIN Jie, WU Jian-qing. SWOT Analysis and Marketing Strategies on Wuyi Rock Tea Industry[J]. TAIWAN AGRICULTURAL RESEARCH, 2012, (4): 26-29.
Citation: XU Dong-yi, LIN Jie, WU Jian-qing. SWOT Analysis and Marketing Strategies on Wuyi Rock Tea Industry[J]. TAIWAN AGRICULTURAL RESEARCH, 2012, (4): 26-29.
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SWOT Analysis and Marketing Strategies on Wuyi Rock Tea Industry

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  • The Wuyi Rock Tea is appreciated by customers because of its excellent quality and its rock rhyme. Wuyi Rock Tea enjoys high reputation at home and abroad. This article summarized the the current development situation and analyzed the strength, weakness, opportunity, threat by using SWOT method. Finally, the marketing strategies for Wuyi Rock Tea were put forward.
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