Development Strategies on the Development of Island Tourism
in Pingtan Island Based on SWOT Analysis

This study focused on the development of tourism industry in Pingtan Island, and discussed the strengths, weaknesses, opportunities and threats of Pingtan’s tourism industry by using the SWOT analysis method.Based on this, we put forward the models and strategies for the development of tourism industry in Pingtan Island, such as the sustainable development and low-carbon development model, the dominant mode “industry boost tourism”, regional market links