Objective/Meaning Promoting the source classification of rural living garbage was the key to deepening the improvement of rural living environment. By analyzing the influence of farmers’ human settlement satisfaction on their classification behavior of household waste and its internal mechanism, it would provide theoretical basis for stimulating the endogenous motivation of farmers to participate in the classification of domestic waste.
Methods/Procedures Based on the micro-survey data of 563 peasant households collected by the research group from 114 villages of Fuzhou, Quanzhou, Zhangzhou, Ningde, Putian and Sanming in Fujian Province from January to March in 2022 and from June to July in 2023, the binary Logit model and the ordered Logit model were used to analyze the impact of human settlement satisfaction on the household waste classification behavior and environmental attention of farmers. And the KHB mediating effect model was used to study the indirect impact of human settlement satisfaction on the household waste classification behavior of farmers through the environmental concern.
Results/Conclusions The results showed that the satisfaction of human settlement significantly improved the environmental attention and promoted the household waste classification behavior of farmers. The environmental attention played an intermediary role between the living environment satisfaction of farmers and the classification behavior of household waste. The age, face concept and region were the significant influencing factors of household waste classification behavior. The level of education and region affected the farmers’ attention to environmental information. According to the research conclusions, some countermeasures were put forward including incorporating the farmers’ satisfaction into the promotion mechanism of rural living environment improvement, taking enhancing the environmental attention of farmers as the key, and implementing the classified teaching and precise policies.
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