Objective/Meaning Taiwan-invested agricultural enterprises serve as a vital vehicle for cross-Strait agricultural exchange and cooperation, and their survival resilience directly affects the sustainable development of Taiwan Farmers’ Entrepreneurship Parks.
Methods/Procedures Based on survey data from 214 Taiwan-invested agricultural enterprises in national-level Taiwan Farmers’ Entrepreneurship Parks, this study adopts an ordered Logit regression model to systematically analyze factors influencing the survival resilience of these enterprises from four dimensions: market perception, policy resources, industrial characteristics and social embeddedness.
Results/Conclusions The results show that: (1) Perception of market demand exerts the strongest positive effect on survival resilience (β=1.577, p<0.001), verifying core propositions of the signaling theory and market-based view; (2) Fiscal and financial support has a significantly positive impact on survival resilience (β=0.592, p<0.01), whereas service-oriented support shows a significantly negative effect (β=−0.278, p<0.05), presenting an adverse selection effect (enterprises with operational difficulties tend to seek more service-oriented policy support); (3) Industrial integration (agricultural product processing, leisure agriculture), relatives’ and friends’ attitudes, and social participation have no significant impact on survival resilience; (4) Social participation significantly positively moderates the relationship between market demand perception and enterprise survival resilience (β=0.339, p<0.05), indicating that social networks can strengthen enterprises’ capacity to interpret market information. This study suggests that market demand perception and fiscal-financial support are key pathways to improving the survival resilience of Taiwan-invested agricultural enterprises, while the accuracy and effectiveness of service-oriented policies need further optimization.