Purpose and Significance As China advances its rural revitalization strategy, rural culture faces triple challenges: difficulties in sustained inheritance, effective dissemination, and practical transformation. AI-generated digital humans, as emerging intelligent media that integrate virtual expression and interactive experience, are becoming a promising tool for revitalizing rural cultural expression and enabling systematic value transformation.
Methods and Process This paper constructs a three-dimensional empowerment framework of “expression–participation–co-construction,” proposing narrative generation, situational interaction, and user co-creation as key mechanisms through which AI digital humans contribute to rural cultural revitalization. It explores their roles in cultural content supply, user-driven transformation, and embedded platform processes. Four representative cases are analyzed in depth: Quanzhou's “Little Xun Girl,” Qufu’s “AI Disciple Guide,” Guangxi’s “Liu Sanjie AI Assistant,” and Beijing Tongzhou’s “AI Village Secretary + Luxiaohe.”
Results and Conclusion Findings reveal that AI digital humans can enhance the visibility, interactivity, and emotional resonance of cultural content, thereby addressing the structural deficiencies of rural culture—namely limited expressibility, low public engagement, and weak industrial conversion. At the level of industry and governance, these AI agents demonstrate potential in embedding into functional workflows such as guide–commerce integration and narration–Q&A interaction. Going forward, efforts should focus on improving system integration, platform coupling, and institutional support to enable cross-contextual cultural value realization and sustainable development within a digital ecosystem.
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