Research on the Willingness and Influencing Factors of Villagers’ Participation in Rural Living Environmental ManagementBased on 286 Survey Data in Fuzhou City

Objective/Meaning This study explored villagers’ willingness to participate in rural environmental governance and its influencing factors, aiming to clarify the core role of villagers in environmental governance and provide empirical evidence and policy references for improving the effectiveness of rural environmental governance.

Methods/Procedures  Based on 286 data collected in Fuzhou City in 2024, the multiple linear regression analysis was conducted by using SPSS software to examine the influence of villagers’ personal characteristics, social capital, village environment and government behavior on their willingness to participate.

Results/Conclusions The research showed that the villagers’ willingness to participate in the environmental governance was jointly driven by the four categories of factors: individual, society, environment and government. By improving the quality of villagers, cultivating social capital, creating an atmosphere of participation, and optimizing the investment mechanism, the villagers could be promoted to actively participate in the environmental governance and improve the effectiveness of governance. The synergistic effect of these multifaceted factors further activated the villagers’ subjectivity and endogenous motivation, thereby facilitating a fundamental shift in rural environmental governance from a “government-led” model to one characterized by “villagers’ active participation and collaborative governance”.