Research on E-commerce Distribution Model of Fresh Agricultural Products under the Background of Rural Revitalization

Objective/Meaning 
The distribution of fresh agricultural products has become an important bottleneck restricting the development of fresh e-commerce. Under the background of rural revitalization, this paper studied this issue in order to explore a new mode of e-commerce distribution for fresh agricultural products in the new era.

Methods/procedures 
By means of literature research and problem analysis, this paper analyzed the current e-commerce distribution mode of fresh agricultural products in China and the existing problems, and put forward a new e-commerce distribution mode of fresh agricultural products under the background of rural revitalization.

Results/Conclusions 
Based on the perspective of rural revitalization, this paper put forward a new mode of fresh e-commerce distribution to adapt to the current development, and put forward three countermeasures and suggestions:integrating urban and rural e-commerce distribution resources, promoting the integration of urban and rural distribution system; upgrading the technical level of e-commerce distribution, realizing data monitoring and food traceability; accelerating the improvement of e-commerce distribution standard system, and cultivating professional talents of e-commerce distribution.