Abstract: The vigorous development of electronic commerce provides a convenient sales channel for agricultural products, and the online sales mode solves the shortcomings of the traditional one effectively, the price of which raised continuously by multi-level intermediaries. The online sales can ensure high benefits of agricultural products effectively, and also enable consumers to buy agricultural products at a lower price. However, with the increasing competition of agricultural products network sales, all kinds of agricultural products are flooded in electric commerce platform, and the online sales also encounter the bottleneck. In the article, the existing problems in agricultural product online branded sales were analyzed, including weak brand influence, low product quality, chaotic brand certification, low quality of operators, etc. Then some feasible countermeasures for online sales of agricultural products were proposed for agricultural business traders to optimize the online sales of agricultural products, such as regional agricultural products brand communication, management and protection, standardizing brand certification, improving operators' quality, and the combination of online and offline channels.