Objective/Meaning This paper aimed to study the influence and action mechanism of migrant working experience on the peasant workers’ returning home to start their business, in order to encourage the return of talents to rural areas and help the smooth promotion of rural revitalization strategy.

Methods/Procedures Based on the CLDS survey data in 2018, the probit regression model and propensity score matching method were used to study the influence mechanism of migrant working experience on the peasant workers’ returning home to start their businesss, and the moderating effect of social status perception in this influencing process was further analyzed.

Results/Conclusions The results showed that: compared with considering the influence of social status perception factors on the peasant workers’ returning home to start their business, the positive promotion effect of migrant working experience on the peasant workers’ returning home to start their business was more significant. In the moderating effect, it was found that when the migrant working experience and the perception of social status were interactively regressed, the probability of migrant workers returning home to start their business would be inhibited to a certain extent. The heterogeneity test found that the women with migrant working experience had higher probability of entrepreneurship than men; the groups with junior high school education degree and below had higher probability of entrepreneurship; and the probability of entrepreneurship by rural migrant workers returned to hometown in the eastern and central regions was higher than that in the western region. Based on this, the countermeasures were put forward including improving the balance of public resource allocation and promoting the urban and rural element mobility, popularizing the technical training and and entrepreneurship training for the non-agricultural employment in the rural areas, and improving the market environment in the central and western regions according to the local conditions.