Development Status of Tea Industry in Wuyishan City and Its Countermeasures
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摘要: 福建武夷山位于海峡西岸，是乌龙茶与红茶发源地，中国著名的生态旅游茶乡。全市茶产业发展总体形势有序、平稳，并带动了一系列相关行业的发展。该文以武夷山茶产业现状为分析对象，并结合品牌影响、品牌保护和品牌营销三个方面，提出了武夷山茶产业面临的问题及解决方案，并简述了武夷山茶产业的未来发展方向及发展战略。Abstract: As the birthplace of black tea and oolong tea, Wuyishan City is a famous tea country for ecotourism in China, which is located in the west coast of the Taiwan Straits. The general development trend of tea industry in Wuyishan has been orderly and steady, which has also promoted the development of relevant industries. By taking the development status of tea industry in Wuyishan as research object, and combining with the brand influence, brand protection and brand marketing, the problems existed in the tea industry of Wuyishan were analyzed and the corresponding countermeasures were put forward in this paper. Furthermore, the future development direction and development strategy of tea industry in Wuyishan were described in brief.
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Keywords:
- tea industry /
- brand management /
- marketing /
- tea culture /
- industrial chain
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