Objective/Meaning  Under the background of the digital age, the we-media was an important booster to promote the development of rural cultural tourism. Exploring the deep integration and development of we-media and rural cultural tourism could provide theoretical and practical reference for promoting the high-quality development of rural cultural tourism.

  Methods/Procedures  From the perspective of industrial development promoted by the new technologies, an in-depth analysis and summary was carried out on the achievements and existing problems in the development of rural cultural tourism we-media by using the literature research method, and then some countermeasures were put forward accordingly.

  Results/Conclusions  The study showed that: at present, the rural cultural tourism we-media has shown a benign development trend, but there were still some problems, such as the insufficient government coordination ability, relatively single and homogeneous development mode, relative shortage of high-quality professionals, and relatively low conversion rate of economic benefits. Therefore, it was necessary to promote the high-quality development of rural cultural tourism we-media by strengthening the overall planning role of the government, highlighting the characteristics based on the local superior resources, accelerating the training of professional talents and teams, and actively exploring the new models to improve the conversion rate.