Objective/Meaning  This paper aimed to analyze the mechanism of community construction in promoting the value realization of rural ecological products, so as to enrich the theoretical research on the realization of ecological civilization and help the rural revitalization.

  Methods/Procedures  By taking Pingnan County as a typical case, the exploratory case study method was used to sort out its resource operation mode and point out the internal logic of realizing the value of rural ecological products.

  Results/Conclusions  Pingnan County innovated the talent circulation introduction mode of “attracting, retaining and siphoning”, which realized the village renewal by introducing the talent resources matching the long-term development of rural areas with the cultural and creative industries, enhanced the social capital of community residents with the embedding identity, reduced the internal transaction cost of community residents with the spatial aggregation, and enhanced the trust network of community residents with the cultural capital. Through the community construction, the trust mechanism among villagers was constructed, which stimulated the life form and communication ability of individuals to the greatest extent, and a unique rural ecological community was created. The community construction created conditions for the collective action of the actors in the ecological community, and finally promoted the realization of the value of ecological products.