基于Fuzzy-IPA的乡村旅游游客满意度测评研究——以安徽三瓜公社景区为例

Study on Tourists'Satisfaction Evaluation of Rural Tourism Based on Fuzzy-IPA——A Case of Sangua Commune Scenic Spot in Anhui Province

  • 摘要: 【目的/意义】自乡村振兴战略实施以来,乡村旅游的发展渐渐步入快车道。对乡村旅游游客满意度进行研究,旨在提升乡村旅游景区的综合竞争力和经济效益,并为当地乡村旅游的进一步发展提供理论和实践参考。【方法/过程】研究选取安徽三瓜公社景区作为个案研究对象,以调查问卷形式获取乡村旅游游客满意度的相关样本数据,并依据游客满意度理论构建模糊综合评价模型。【结果/结论】实证分析结果表明:三瓜公社乡村旅游游客满意度综合评价值为3.787,其中资源条件、环境条件和景区条件分别为3.807、3.755和3.714,包括二级、三级指标的评价值均介于一般至满意间的水准。基于此,依据评价结论并结合IPA象限图为提升乡村旅游游客满意度提出相应对策。

     

    Abstract: 【Objective/Meaning】Since the implementation of Rural Revitalization Strategy,the development of rural tourism has gradually stepped into a fast lane.The purpose of this study is to improve the comprehensive competitiveness and economic benefits of rural tourism scenic spots,and provide theoretical and practical reference for the further development of rural tourism.【Methods/Procedures】In this study,sangua commune scenic spot in Anhui Province is selected as the case study object,and the relevant sample data of rural tourist satisfaction is obtained in the form of questionnaire,and the fuzzy comprehensive evaluation model is constructed according to the theory of tourist satisfaction.【Results/Conclusions】According to the empirical analysis,the results show that the comprehensive evaluation value of rural tourism tourists' satisfaction of sangua commune is 3.787,including 3.807,3.755 and 3.714 in terms of resource conditions,environmental conditions and scenic area conditions,respectively.The evaluation values of the two-level and three-level indicators are between the general level and the satisfaction level.Based on this,according to the evaluation conclusion and IPA quadrant chart,the corresponding countermeasures are put forward to improve the satisfaction of rural tourism tourists.

     

/

返回文章
返回