Abstract:
【Objective/Meaning】Since the implementation of Rural Revitalization Strategy,the development of rural tourism has gradually stepped into a fast lane.The purpose of this study is to improve the comprehensive competitiveness and economic benefits of rural tourism scenic spots,and provide theoretical and practical reference for the further development of rural tourism.【Methods/Procedures】In this study,sangua commune scenic spot in Anhui Province is selected as the case study object,and the relevant sample data of rural tourist satisfaction is obtained in the form of questionnaire,and the fuzzy comprehensive evaluation model is constructed according to the theory of tourist satisfaction.【Results/Conclusions】According to the empirical analysis,the results show that the comprehensive evaluation value of rural tourism tourists' satisfaction of sangua commune is 3.787,including 3.807,3.755 and 3.714 in terms of resource conditions,environmental conditions and scenic area conditions,respectively.The evaluation values of the two-level and three-level indicators are between the general level and the satisfaction level.Based on this,according to the evaluation conclusion and IPA quadrant chart,the corresponding countermeasures are put forward to improve the satisfaction of rural tourism tourists.