文化遗产廊道旅游开发路径研究
——以泉州为例

Study on Tourism Development Path of Cultural Heritage Corridor
——Take Quanzhou as An Example

  • 摘要: 遗产廊道的旅游开发是实现遗产廊道经济价值的重要途径之一。借鉴RPM分析方法,以海上丝绸之路起点城市泉州为例,通过定性和定量研究相结合,发现泉州海上丝绸之路文化遗产廊道的廊道遗产资源丰富,旅游价值潜力巨大但是未能得到重视;产品形式较为单一,游客体验缺乏,游客满意度较低,市场细分不足,仍未形成区域主要旅游目的地。因此,从遗产资源、旅游市场、旅游产品等三方面提出旅游开发路径及机制,以期能不断丰富和完善遗产廊道理论,实现区域协同发展,从旅游发展角度建设“21世纪海上丝绸之路”。

     

    Abstract: Tourism development of heritage corridors is one of the important approaches to realize the economic value of heritage corridors. Using RMP analysis method, taking Quanzhou as an example of Maritime Silk Road, through the combination of qualitative and quantitative research methods, it found that the Quanzhou Maritime Silk Road cultural heritage corridor is rich in resources, huge potential tourism value but failed to get attention; the product form is a single, lack of tourist experience; Tourist satisfaction is low, lack of market segmentation, has not yet formed a regional main tourist destination. Then, it puts forward the route and mechanism of tourism development from three aspects: heritage resources, tourism market and tourism products in order to enrich and perfect the theory of heritage corridor and realize the coordinated development of the region and build the Maritime Silk Road from the perspective of tourism development.

     

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