Purpose/Significance In the practice of artistic rural construction, the paradox of subjectivity leads to the failure of both exogenous and endogenous development, revealing the embedded driving mechanism and construction mode of endogenous development in rural areas under the framework of collaborative governance, which helps to solve the governance dilemma of resource floating and subject dissociation in rural revitalization.

Method/Process Based on the theory of embedding and collaboration, an analytical framework is constructed, and Longtan Village in Pingnan County, Fujian Province is selected as a typical case. Comprehensive research methods such as in-depth interviews and participatory observation are adopted to reveal the operating mechanism of embedded collaboration in promoting endogenous development in rural areas, and to analyze the evolution process of multi-subjects from single-way management to cooperative governance.

Result/Conclusion The results show that under the double embedding of political, economic, cultural resources, and external subjects, rural areas achieve new endogenous development through resource accumulation. By reshaping village subjectivity, reconstructing traditional space and integrating modern civilization, developing traditional industries and new formats, and constructing institutionalized cooperative networks, external embedded resources are internally integrated, and the organic interaction between multi-subjects cultivates new endogenous development momentum in rural areas, achieving a transformation from “blood transfusion” to “blood production” mode.