永安上坪生态旅游度假区休闲农业发展的SWOT分析与对策

SWOT Analysis on the Development of Leisure Agriculture in Shangping Eco-tourism Resort in Yong’an County

摘要: 结合问卷调查方式，运用SWOT分析法，对永安上坪生态旅游度假区发展休闲农业进行了优劣势分析，指出永安上坪生态旅游度假区发展休闲农业的优势、劣势、机遇与挑战，并提出通过加强改善交通条件和完善园区基础设施建设、加大招商引资力度和丰富休闲项目设计、加大宣力度等对策措施，促进永安上坪生态旅游度假区休闲农业的发展。

Abstract: Combining with questionnaire survey, this paper analyzed the strengths and weakness on developing leisure agriculture of Shangping ecotourism resort in Yong’an county by using SWOT analysis method, and pointed out the strengths, weakness, opportunity and threats of the development of leisure agriculture of Shangping ecotourism resort. Then, this paper put forward the countermeasures to promote the development leisure agriculture of Shangping ecotourism resort from the aspects including strengthening the improvement of traffic condition and perfecting the infrastructure construction in Shangping ecotourism resort, etc.