Abstract:  By using the method of SWOT analysis, the strength, weakness, opportunity, threat of Fujian tourist industry were analyzed. And the predicted data and the actual data before and after the signing of Crossstrait Tourism Agreement were compared, this paper finds that Crossstrait Tourism Agreement has some impacts for Taiwan tourists to Fujian. But the agreement’ impact on sojourn time is limited. Last, this paper put forward the countermeasures thinking.