Abstract: The demand and supply of ecoagricultural product in Fujian ecoagricultural market have a lower proportion in the country at present. According to the analysis of the economy development, the market demand of ecoagricultural product will increase quickly in Fujian. while the market supply will not increase quickly due to the small production scale. The result based on the analysis of Porter’s diamond model reveals that the competitiveness of ecoagriculture in Fujian is relative weak in general. Then, this paper put forwards some measurements to improve the development of ecoagriculture in Fujian.