Abstract: The development of rural tourism can increase farmers’ income, improve the employment of surplus rural labor, optimize agricultural production structure, update social concept of rural residents, and realize the sustainable development of rural ecology and society.This paper analyzed the existing problems of rural tourism in Shangluo, and put forward the measures to realize the speed development of rural tourism in Shangluo, which included accelerating the development of circular economy, promoting rural tourism scale, increasing infrastructure construction, strengthening the management to improve service quality, strengthening publicity, and so on.