Abstract: In the past ten years, the use of FDI in Fujian province showed a growth trend, but the situations on the use of FDI in different districts in Fujian were extremely unbalanced.Based on the crosssection data from 9 cities in 2012, this paper analyzed empirically the factors influencing locational choice of FDI in Fujian.The results showed that the factors were mainly open factor, market factor.Then, the strategies were put forward including developing exportoriented economy, looking for a new niche market, formulating a reasonable investment strategy, etc.