微信服务在福建省农业信息传播中的应用探索

Application of WeChat in Agricultural Information Dissemination in Fujian

  • 摘要: 我国农业科技发展日新月异,科研工作成果显著,但由于科技传播效率低影响了农业科研成果的有效转化。该文在分析福建省农村科技信息传播特点的基础上,结合农村的特定环境与社会经济条件特点,分析了微信推送农业信息的优势与局限性,探讨了基于“微信”这一新媒介建设新型的农业信息传播模式的主要措施。

     

    Abstract: The development of agricultural scitech change rapidly in China, scientific achievements are remarkable. However, the low transmission efficiency influences the efficacious transformation of agricultural scientific payoffs. Combined with the characteristics of rural specific environment and social economic conditions, and on the basis of the characteristics of agricultural information dissemination, this paper analyzed the advantage and the boundedness of WeChat pushing agricultural information and discussed the major measures on the construction of the new agricultural information dissemination mode based on the new medium.

     

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