Abstract:  Characteristic fruit promotion system is one of important topic in the modern agricultural construction and development. Through surveying the production and marketing situation of Cixi Maibila Farm in Zhejiang, this paper summarized the existing problems of the farm’s promotion strategy. And then according to the developing situation of Maibila Farm and the product market requirement, this paper put forward the countermeasures to establishment sales promotion system of characteristic fruit from the angle of marketing promotion mix.