台湾民宿发展态势及其借鉴

Analysis on the Development of Taiwan Homestay and its Enlightenment

  • 摘要: 经过30年多的发展,台湾民宿经营已进入成熟发展期,形成规模效应,目前主要集中分布在花莲、宜兰、南投、台东、苗栗等县,且有集中在特殊区域的现象。台湾民宿经营在管理辅导、主题风格、行销策略和策略联盟等方面极具特色,使民宿旅游从原属低度发展的行业,创造出高度流行景象,改写了旅游的型态。台湾经验对大陆发展民宿的借鉴是加强管理,行业辅导,促进民宿规范建设;挖掘特色,专业服务,打造多元民宿产品;策略联盟,多元营销,创造更高的经营利润。

     

    Abstract: The development of Taiwan homestay has grown in maturity; the industry brings scale economic effect. The spatial agglomeration is found in the industry. It is full of character in sight, theme, food, serving and market. But there are also some problems in the industry. The enlightenment lies in that the creative theme meet the need of the multiple market, special serve promote the consumption charm, the various marketing strategy increase the home stay marketing, strategic alliance help to make more benefits.

     

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