Abstract:
The paper summerizes the status of green tea export in Fujian Province, analyzes the factors affecting the export of green tea, and puts forward solutions to improve Fujian tea exports. These measures include the construction of ecological tea gardens and pollution-free tea bases, the support of the leading enterprises, the promotion of tea industrialization and standardization in tea production, the strengthening of technological innovation and brand building, the implementation of market diversification strategy, the strengthening of the cooperation between Fujian and Taiwan to reinforce the geographical advantages, and the active responses to the RMB appreciation.