Objective/Meaning The practice and experience of Taiwan rice industry format innovation is studied in order to use as reference for promoting innovation in rural industries in Chinese mainland.

Methods/Procedures Through case analysis, the new mode of Taiwan rice industry is expounded, the path and mechanism of rice industry innovation is summarizes, and its experience and reference is finally put forward.

Results/Conclusions The new formats of Taiwan's rice industry include creative agriculture, leisure agriculture, exhibition agriculture, smart agriculture and brand marketing, etc. Through the extension of the industrial chain and the expansion of industrial functions, cultural creativity is integrated to meet consumers' emotional needs for products. High-tech penetration to promote accurate management and product diversification; Cultivate cross-border joint subjects and innovate business mode thinking, so as to realize business mode innovation. Its successful experience is to promote the rice industry culture and integrate creativity, financial subsidies to promote the rice industry technological innovation, and cultivate multiple subjects to help the industry innovation.