台湾生鲜农产品在大陆流通的模式与创新思考

The Circulation Patterns of Taiwan’s Fresh Agricultural Products on the China’s
Mainland and the Implications

  • 摘要: 海峡两岸贸易热络发展的同时,台湾生鲜农产品在大陆流通渠道不畅及机制不健全的问题突显,两岸积极推动台湾生鲜农产品在大陆的流通,形成了一些典型模式。通过分析这些模式的特点,得出进一步创新流通模式的思考:发挥市场基础性作用,减少中间环节、提高流通效率,综合利用各渠道优势和基础,结合微观基础整体设计创新。

     

    Abstract: With the rapid development of crossstrait trade, lacking effective distribution channels and perfect mechanism have become the main problems in the circulation of Taiwan’s fresh agricultural products on the China’s mainland. This paper analyzes the characteristics of current circulation patterns, and purposes some ideas for new circulation patterns, such as, strengthening the fundamental role of market, reducing intermediate process, improving circulation efficiency, integrating the advantages of all channels, combined with the overall innovative designing of micro foundation.

     

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