福州女性旅游决策行为的实证分析

Empirical Analysis of Female Tourist Decision-making Behavior in Fuzhou

  • 摘要: 采用问卷调查的方法,运用统计软件分析了福州女性居民的出游动机、信息渠道、出游偏好、出游方式、出游时长、游伴选择等,以及旅游决策行为影响因素等,总结了福州市女性居民旅游行为特征,并在此基础上提出福州市女性旅游市场的开发建议。

     

    Abstract: By using questionnaire method and statistical softwares, the female inhabitant’s tourist motivation, information channel, tourist preference, tourist way, tourist duration, tourist companion selection, etc. and the influencing factors of tourist decision-making behavior in Fuzhou were analyzed in this paper. Base on the results, the development suggestions of female tourist market in Fuzhou were put forward.

     

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