Abstract: The agricultural product circulation system is still the weakest part in the course of agricultural industrialization. It is an urgent task at present to develop the agricultural product circulation system, especially the leading enterprises, in the field of agricultural industrialization. The authors suggest that the agricultural product circulation system can grow into modern circulation system only by industrialization, and that the leading enterprises are the main force for promoting the industrial management of agriculture and modernizing the circulation in rural area. Further, the authors discuss several innovative marketing channels that the leading enterprises involve in and conclude that consistent innovation and government support are necessary to improve the marketing force of leading enterprises.