Abstract: The growth of regional tea brand has obvious stages: the beginning stage, the new-born stage, the growth stage and the ripeness stage, the regional tea brand shows different characteristics in different stages of growth. In order to promoting the development of the regional tea brand, the principal parts of the regional tea brand building should set up the brand management team, and should take appropriate management measures for the different growth stage of the tea regional brand, what’s more, the government should bring into play its role and carry out regional cooperation.