基于SWOT分析的平潭岛海岛旅游业发展策略

Development Strategies on the Development of Island Tourism
in Pingtan Island Based on SWOT Analysis

摘要: 在两岸签订ECFA和平潭综合实验区作为大陆对台开放交流的前沿阵地的背景条件下，该文着眼于平潭岛旅游产业的发展，采用SWOT分析的来全面探讨平潭岛旅游产业发展的优势、劣势、机会与威胁，并据此提出采取可持续发展与低碳发展模式、“以产带游”主导模式，以及区域市场联结最大化等产业发展的模式与策略。

Abstract: This study focused on the development of tourism industry in Pingtan Island, and discussed the strengths, weaknesses, opportunities and threats of Pingtan’s tourism industry by using the SWOT analysis method.Based on this, we put forward the models and strategies for the development of tourism industry in Pingtan Island, such as the sustainable development and low-carbon development model, the dominant mode “industry boost tourism”, regional market links