永泰县乡村民宿核心利益相关者利益诉求实现研究

Research on the Realization of Core Stakeholder Interests in Rural Homestays in Yongtai County

  • 摘要:
    目的/意义 在大力倡导发展民宿经济的背景下,对乡村民宿对多元主体利益诉求进行分析,探讨其利益相关者的共生机制来协调各方利益冲突,有利于乡村民宿其对乡村旅游价值链的提升和绿水青山经济价值的实现。
    方法/过程 基于实地调研数据,运用均值比较与配对样本T检验,分析乡村民宿核心利益主体的利益诉求及互动关系,解析各核心利益相关者的利益诉求及先后次序,并探讨各核心利益相关者利益诉求实现方式。
    结果/结论 结果显示,永泰乡村民宿核心利益相关者的利益诉求类别不同,关注程度差异显著,四大核心利益主体的首要利益诉求不一致,对不同诉求的重要性认知有别,同一诉求内涵也不同,易产生共生冲突。不过,他们存在共同目标,即乡村民宿发展要“注重环境保护和服务质量提升”,这为其共生提供了条件。

     

    Abstract:
    Objective/Meaning Against the backdrop of vigorous advocacy for the development of the homestay economy, analyzing the diverse interests of stakeholders in rural homestays and exploring the symbiotic mechanisms among stakeholders to coordinate conflicting interests can help enhance the value chain of rural tourism and realize the economic value of green mountains and clear waters.
    Methods/Procedures This study is based on field survey data, employing mean comparison and paired-sample t-tests to analyze the interests and interactive relationships of core stakeholders in rural homestays. It examines the interests and priority sequences of each core stakeholder and further explores the methods through which these interests are realized.
    Results/Conclusions The results show that the categories of interest demands among the core stakeholders of Yongtai rural homestays differ significantly, with notable variations in the degree of attention they receive. The primary interest demands of the four core stakeholders are inconsistent, and their perceptions of the importance of different demands vary. Additionally, the same demand may have different connotations, leading to potential symbiotic conflicts. However, they share a common goal: the development of rural homestays should prioritize “environmental protection and service quality improvement,” which provides the conditions for their symbiosis.

     

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