Objective/Meaning  By giving full play to the role of ancient villages in this field, it aimed to create a diversified creative environment in rural areas, so as to realize the cross-border integration of rural culture and tourism, promote the modernization of rural governance, and create a “desirable rural life”.

Methods/Procedures  By using the secondary research data analysis method, and by consulting the relevant literature data of the research theme, the government policy document report, and the mainstream media report, the traditional ancient villages in Fujian were taken as the research and analysis samples. Then, the current situation, advantages and disadvantages of the ancient villages were summarized, and the reasons were also analyzed. Last, the corresponding countermeasures were put forward.

Results/Conclusions  The research showed that the ancient village was the most concentrated carrier of Chinese traditional culture. By means of the field theory, combined with the unique cultural characteristics and social texture of rural communities in Fujian, the countermeasures were explored from multiple dimensions such as establishing a reasonable “return” mechanism for rural talents, optimizing the reconstruction of rural public space, enriching the connotation of rural folk culture, and strengthening the cultural empowerment for rural revitalization, so as to carry forward Chinese excellent traditional culture and build a community of ancient villages in Fujian.