Objective/Meaning  Under the background of rural revitalization, the transformation modes and paths of traditional cultural resources sharing the same origin in Fujian and Taiwan were explored, so as to address the coordination issues between the revitalization of cork painting craftsmanship and rural economic development.

Methods/Procedures  Based on the current development of traditional cultural industries and cork painting in China, by using the methods of literature analysis, case analysis and field investigation, the PEST-SWOT comprehensive analysis model matrix was constructed to evaluate the internal and external competition relationship of cork painting industry in the current environment. Then, the fundamental reasons of its development dilemma were analyzed, and the methods and strategies of innovative transformation of cork painting under the background of rural revitalization were put forward.

Results/Conclusions The results showed that cork painting faced prominent challenges in market development, publicity and promotion, craftsmanship inheritance, and digital transformation. The similar traditional crafts in Taiwan region of China faced highly similar inheritance crises and needed to be reformed and optimized. In view of these problems, a development model of “government leadership - talent cultivation - digital construction - AI empowerment” was put forward to boost the craftsmanship innovation of cork painting, activate the market vitality, enhance the national cultural identity, and promote the the revitalization of cork painting industry, thus to provide references for the exchanges and cooperation of traditional cultural industries across the Taiwan Strait.