Objective/Meaning Promoting the high-quality development of rural tourism is an inevitable requirement for the revitalization of rural tourism in the new era. The study on the sustainable development of rural tourism could provide the corresponding basis for perfecting the sustainable development mechanism of rural tourism and promoting the cyclic protection of rural ecology.

Methods/Procedures By taking Longwu Town of Hangzhou City as an example, its development status and existing problems were studied through the empirical research and literature analysis, and then the optimization path for the construction and development of rural tourism were put forward.

Results/Conclusions The findings were as follows: Longwu Town of Hangzhou was faced with the difficulties in the process of sustainable development of characteristic towns, such as the lack of motivation for the sustainable development of characteristic industries, the ability of rural tourism planning and management needed to be improved, ineffective use of the digital platform for rural tourism, and weak personalized design of rural tourism projects. Therefore, with the comprehensive development and completion of rural revitalization in the new era, it was necessary for the grass-roots organizations in the rural towns to carry out the multi-directional and diversified construction in the countryside under the guidance of policies and superior leadership, including that giving full play to the functions of rural tourism industry to help the rural economic development, closely integrating the rural tourism industry with the development of rural economy, promoting the development of reasonable mechanism of rural tourism planning, strengthening the integrated development of culture and tourism, and optimizing the construction of digital platform of rural tourism, thus to give full play to the sustainable guidance and guarantee role of rural governance.