Objective/Meaning To explore the application of multi-source data in the evaluation and development of coastal rural landscape recreation resources, from the perspective of landscape architecture, this study selected five coastal towns in Jinjiang City.

Methods/Procedures With the aid of ArcGIS and big data technologies, this study integrated multi-source data such as ecological sensitivity, landscape visual sensitivity, crowd heat distribution, kernel density of coastal rural landscape recreation resources, traffic accessibility, and the correlation between the distribution of coastal rural landscape recreation resources and traffic accessibility. It comprehensively evaluated the natural and social environmental elements and discussed the hierarchical and zonal development from the perspective of "ecology-society" synergy.

Results/Conclusions The results show that: (1) In terms of natural elements, the proportion of ecological service function zones is as follows: ecological conservation areas (39.75%) > ecological restoration areas (38.12%) > general protection areas (22.13%). Ecological conservation areas are mainly located in the southeast coast of Jinjing Town and Shenhu Town; general protection areas are distributed along the coast of Dongshi Town and other areas; ecological restoration areas are scattered in all towns. (2) In terms of social elements, the distribution of recreation resources is relatively balanced, but there exists a mismatch between the distribution of crowd density, the distribution of coastal rural landscape recreation resources and the construction of transportation facilities in Dongshi Town and Jinjing Town. (3) The comprehensive evaluation divides the study area into five major zones: first-level development and construction zones, second-level development and construction zones, third-level development and construction zones, development protection areas, and ecological protection areas. This study can provide a reference for the sustainable development of coastal rural tourism under rapid urbanization.