台资农业企业生存韧性影响因素实证研究基于台湾农民创业园的调查

Empirical Study on the Influencing Factors of Survival Resilience of Taiwan-funded Agricultural EnterprisesBased on the Survey of Taiwan Farmers’ Entrepreneurship Parks

  • 摘要:
    目的/意义 台资农业企业是海峡两岸农业交流合作的重要载体,其生存韧性直接影响台湾农民创业园的可持续发展。
    方法/过程 基于对大陆台湾农民创业园内214家台资农业企业的调查数据,运用有序Logit回归模型,从市场感知、政策资源、产业特征和社会嵌入四个维度,系统分析了台资农业企业生存韧性的影响因素。
    结果/结论 研究发现:(1)市场需求感知是影响台资农业企业生存韧性的最强正向因素(β=1.577,p<0.001),验证了信号理论和市场基础观的核心命题;(2)财政金融支持对生存韧性具有显著正向影响(β=0.592,p<0.01),而服务类支持的影响显著为负(β=-0.278,p<0.05),呈现出“逆选择效应”(经营困难的企业反而更多寻求服务类政策支持);(3)产业融合度(农产品加工、休闲农业)、亲朋态度和社会参与对生存韧性的影响均不显著;(4)社会参与显著正向调节市场需求感知与企业生存韧性的关系(β=0.339,p<0.05),表明社会网络能够强化市场信息解读能力。研究表明,市场需求感知和财政金融支持是提升台资农业企业生存韧性的关键路径,而服务类政策的精准性和有效性需要进一步优化。

     

    Abstract:
    Objective/Meaning Taiwan-invested agricultural enterprises serve as a vital vehicle for the cross-strait agricultural exchange and cooperation, and their survival resilience directly affects the sustainable development of Taiwan Farmers’ Entrepreneurship Parks.
    Methods/Procedures Based on the survey data from 214 Taiwan-invested agricultural enterprises in the national-level Taiwan Farmers’ Entrepreneurship Parks, an ordered Logit regression model was used to systematically analyze the factors influencing the survival resilience of these enterprises from the four dimensions: market perception, policy resources, industrial characteristics and social embeddedness.
    Results/Conclusions The results showed that: (1) The perception of market demand exerted the strongest positive effect on the survival resilience of Taiwan-invested agricultural enterprises (β=1.577, p<0.001), verifying the core propositions of the signaling theory and market-based view; (2) The fiscal and financial support had a significantly positive impact on the survival resilience (β=0.592, p<0.01), whereas the service-oriented support showed a significantly negative effect (β=−0.278, p<0.05), presenting an adverse selection effect (enterprises with operational difficulties tended to seek more service-oriented policy support); (3) The industrial integration (agricultural product processing, leisure agriculture), the relatives’ and friends’ attitudes, and social participation had no significant impact on the survival resilience; (4) The social participation significantly positively moderated the relationship between market demand perception and enterprise survival resilience (β=0.339, p<0.05), indicating that the social networks could strengthen the enterprises’ capacity to interpret the market information. This study suggested that the market demand perception and fiscal-financial support were the key pathways to improve the survival resilience of Taiwan-invested agricultural enterprises, while the accuracy and effectiveness of service-oriented policies needed to be further optimized.

     

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