Objective/Meaning  Based on the perspective of landscape architecture, the application of multi-source data in the evaluation and development of coastal rural landscape recreation resources was explored, aiming to provide a scientific basis for the sustainable development of coastal rural tourism under the background of rapid urbanization.

Methods/Procedures  By taking the five coastal towns in Jinjiang City of Fujian Province as the research object, and with the help of ArcGIS and big data technologies, the multi-source data such as ecological sensitivity, landscape visual sensitivity, population thermal-force distribution, kernel density of coastal rural landscape recreation resources, traffic accessibility, and the correlation between the distribution of coastal rural landscape recreation resources and traffic accessibility were integrated to construct the “nature-society” comprehensive evaluation system. Then, the resource background and environmental elements of the study area were quantitatively evaluated. Last, the hierarchical zoning development strategies under the coordinated development were put forward.

Results/Conclusions The results showed that: (1) In terms of natural elements, the proportion of ecological service function zones was as follows: ecological conservation areas (39.75%) > ecological restoration areas (38.12%) > general protection areas (22.13%). The ecological conservation areas were mainly located in the southeast coast of Jinjing Town and Shenhu Town. The general protection areas were distributed along the coast of Dongshi Town and other areas, and the ecological restoration areas were scattered in all towns. (2) In terms of social elements, the distribution of recreational resources was relatively balanced, but there was a problem that the distribution of population density and the distribution of recreational resources in coastal rural landscape did not match the construction of transportation facilities in Dongshi Town and Jinjing Town. (3) The comprehensive evaluation divided the study area into five major zones: first-level development and construction zones, second-level development and construction zones, third-level development and construction zones, development protection areas, and ecological protection areas. The study could provide reference for the sustainable development of coastal rural tourism under the rapid urbanization.