永泰县乡村民宿核心利益相关者利益诉求实现研究

Research on the Realization of Interest Demands of Core Stakeholders of Rural Homestays in Yongtai County

  • 摘要:
    目的/意义 在大力倡导发展民宿经济的背景下,对乡村民宿对多元主体利益诉求进行分析,探讨其利益相关者的共生机制来协调各方利益冲突,有利于乡村民宿其对乡村旅游价值链的提升和绿水青山经济价值的实现。
    方法/过程 基于实地调研数据,运用均值比较与配对样本T检验,分析乡村民宿核心利益主体的利益诉求及互动关系,解析各核心利益相关者的利益诉求及先后次序,并探讨各核心利益相关者利益诉求实现方式。
    结果/结论 结果显示,永泰乡村民宿核心利益相关者的利益诉求类别不同,关注程度差异显著,四大核心利益主体的首要利益诉求不一致,对不同诉求的重要性认知有别,同一诉求内涵也不同,易产生共生冲突。不过,他们存在共同目标,即乡村民宿发展要“注重环境保护和服务质量提升”,这为其共生提供了条件。

     

    Abstract:
    Objective/Meaning  Under the background of vigorously advocating the development of homestay economy, analyzing the interest demands of multiple subjects in rural homestay, and exploring the symbiotic mechanism among the stakeholders to coordinate the conflicts of interests of all involved sides, were conducive to the promotion of the rural tourism value chain and the realization of the economic value of green water and green mountain.
    Methods/Procedures  Based on the field survey data, the mean comparison and paired-sample T test were used to analyze the interest demands and interactive relationship of the core stakeholders in rural homestays. Then, the interest demands and order of each core stakeholder were analyzed, and the ways to realize the interest demands of each core stakeholder were explored.
    Results/Conclusions The results showed that the core stakeholders of rural homestays in Yongtai had different categories of interest demands, with notable variations in the degree of attention they received. The primary interest demands of the four core stakeholders were inconsistent, and their perceptions of the importance of different demands varied. Additionally, the same demand may have different connotations, which was easy to produce the symbiotic conflicts. However, they had a common goal: the development of rural homestays should “focus on the environmental protection and service quality improvement”, which could provide the conditions for their symbiosis.

     

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