Abstract:
Objective/Meaning Young farmers are the core force of rural revitalization, and young farmers’ returning home to start their own businesses is an important content for achieving the comprehensive revitalization of rural areas. By analyzing the realistic dilemma and realistic basis of young farmers’ returning home to start their own businesses, the practical paths of young farmers’ returning home to start their own businesses to help the rural revitalization were discussed.
Methods/Procedures Based on the unique population characteristics of young farmers, the many realistic difficulties faced by young farmers returning home to start their own businesses were deeply analyzed, and the practical paths for the young farmers to return home to start their own businesses were explored.
Results/Conclusions The results showed that the digital literacy, innovation consciousness and vision of young farmers were much higher than those of other intergenerational farmers, and their education level and educational experience were far higher than those of other intergenerational farmers, and they had a strong sense of local sentiment and emotional attachment to the rural areas where they grew up. With the support of digital technology and the Internet, the young farmers had a good and perfect foundation for entrepreneurship when returning returning home to start their own businesses. However, they still faced practical difficulties such as imperfect skill guidance and education training, imperfect risk prevention and control and interest guarantee, inadequate welfare benefits and policy subsidies, insufficient resource opportunities and market platforms, and weak local feelings and entrepreneurial atmosphere. Based on this, the practice paths were proposed to systematically construct a comprehensive entrepreneurship training system, establish and perfect the risk prevention and control mechanism for entrepreneurship, effectively promote the implementation of policy subsidies for entrepreneurship, extend and expand the resource market platform for entrepreneurship, and actively create a strong atmosphere for entrepreneurship, in order to widely attract the young farmers to return home to start a business, and help promote the comprehensive revitalization of rural areas.