Objective/Meaning The cultivation of “One Village One Product” specialized villages is an important means to promote the revitalization of rural industries. The development status, potential advantages and constraints of “One Village One Product” in Fujian Province were analyzed, and the ideas and countermeasures for promoting the development of “One Village One Product” in Fujian Province were proposed, which was conducive to adjusting the rural industrial structure, promoting the development of local “Small Specialties” into “Big Industries”, increasing the income of farmers and promoting the rural revitalization.

Methods/Procedures Through the investigation and statistics of the data of “One Village One Product” specialized villages in Fujian Province, the achievements and shortcomings of their development were analyzed, and the suggestions were then put forward.

Results/Conclusions The results showed that the construction of “One Village One Product” specialized villages in Fujian Province has achieved remarkable results, including that the advantages of characteristic industries have been highlighted, the coverage of specialized villages has been steadily expanded, and the degree of organization has gradually improved. However, there were also some problems such as the convergence of production structure, short production chain and low degree of organization. Therefore, the countermeasures were put forward including cultivating and strengthening the leading dominant industries, promoting the industrial management, implementing the strategy of promoting agriculture by applying science and technology, accelerating the pace of branding, and building the market service system, thus to promote the revitalization of rural industries.