Objective/Meaning By exploring on the optimization path of deep-rooted, long-lasting and high-level development of the regional cooperation enabled by the exhibition economy, it would provide a theoretical reference for improving the interactive mechanism system between the exhibition economy and regional cooperation in the new era, so as to realize the coordinated development of the two.

Methods/Procedures Based on the perspective of two-way interaction, by using the methods of field investigation and comparative analysis, in view of the Cross-Strait “Agricultural Products Purchasing and Ordering Conference”, the typical case of cooperation between Fujian and Taiwan, the interactive mechanism between the exhibition economy and the regional cooperation and development was analyzed, the operation mode and practical effect of the 16th Cross-Strait “Agricultural Products Purchasing and Ordering Conference” were induced, and then the current development bottlenecks and practical problems of the cooperation between Fujian and Taiwan and the generalized regional cooperation were summarized. Last, the corresponding development paths were put forward.

Results/Conclusions The results showed that: there was a good two-way interactive relationship between the exhibition economy and regional cooperation, and the “Agricultural Products Purchasing and Ordering Conference” between Fujian and Taiwan has achieved certain results, but there were still some problems, such as the difficulty in balancing the width and depth, the lack of effective promotion of scientific and technological innovation, and the difficulty in forming the factor market within the region. Based on this, the paths for building the system of exhibition economy in China were put forward from the three aspects of “diversification”, “integration” and “digitization”, so as to better play the advantage effect of regional cooperation enabled by the exhibition economy.