Objective/Meaning Under the background of the state vigorous promoting the construction of ecological civilization and the implementation of afforestation action in Guangdong Province, the temporal and spatial evolution law of forest tourism in Guangdong Province were explored in this paper, in order to provide references for the prediction of forest tourism market demand and publicity and marketing.

Methods/Procedures With the help of Baidu index, the spatial and temporal characteristics and influencing factors of the network attention of 31 provinces in China to Guangdong's forest tourism were analyzed by using the mathematical models and econometric tools.

Results/Conclusions The results showed that: In terms of time, the network attention generally showed an “S” type fluctuation, which was obvious in the off and peak seasons, and in summer > autumn > spring > winter. The precursor effect of golden week holiday was significant but had a decreasing trend. At the spatial level, the tourist market has presented the development trend of “dual core in Guangdong Province and Jiangsu Province, decreasing to the surrounding provinces” and “secondary market in the majority, tending to be balanced”. Through the grey correlation analysis, it was found that the economic development level, educational level, degree of traffic convenience, Internet development level and festival activities were the main factors affecting the network attention.