Objective/Meaning By discussing the impact of framing dependence deviation on the behavioral decision-making of peasant households in the forestry carbon sequestration projects, and analyzing the differences in the influencing factors of farmers’ behavioral decision-making in the forestry carbon sequestration projects under the positive and negative frameworks, it would help to reduce the irrational behaviors of peasant households and promote farmers to participate in the forestry carbon sequestration projects more rationally.

Methods/Procedures Based on the framing dependence deviation theory, 409 sample data obtained from the field interviews and questionnaire surveys in the rural areas of Yongtai County in July of 2022 were used to analyze the behavioral decision-making of peasant households under the positive and negative frameworks by means of the chi-square verification method. The binary logit model was established to analyze the differences in the impact of positive and negative frameworks on the behavioral decision-making of forestry carbon sequestration projects from three aspects, including the behavioral attitudes of peasant households, subjective norms and perceived behavioral control.

Results/Conclusions The chi-square test results showed that the peasant households facing the positive framing were more likely to participate in the forestry carbon sink projects than the the peasant households facing the negative framing. The results of the binary logit model showed that: when the farmers considered whether to participate in the forestry carbon sequestration projects, the influence effects of the factors such as their attitudes towards the forestry carbon sink, whether people around them participated in the carbon sequestration, whether they should participate in the training of carbon sequestration, household total income and agricultural labor force were all disturbed by the different presentation forms of information in various degrees, and only the effect of the area of suitable forest land was not disturbewd by the different presentation forms of information. Based on the conclusions of the study, five suggestions were put forward, including advocating the rational participation of farmers, paying equal attention to positive attitude and risk awareness, training to curb the following-up behavior, optimizing the mechanism of risk sharing and income distribution, and optimizing the labor structure.